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Shopify Pricing Plans: A Comprehensive Guide for Store Owners

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Table of Contents

In this guide, we will dive into the world of Shopify pricing plans, making it easier for online store owners to ascertain the best Shopify plan for their individual needs. To achieve success in the world of eCommerce, it’s crucial to choose the right platform and pricing plan that fits your business requirements and budget.

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Understanding Shopify Pricing Plans

Shopify offers various pricing plans, starting with the basic plan all the way up to advanced and enterprise-level plans. Each plan caters to different business sizes and requirements. Shopify pricing plans include:

  1. Shopify Lite
  2. Basic Shopify
  3. Shopify
  4. Advanced Shopify
  5. Shopify Plus

Let’s explore each plan in detail.

Shopify Lite

Shopify Lite is the entry-level plan that costs $9 per month. It’s ideal for individuals and small businesses who are just getting started in eCommerce. With this plan, you can sell products on Facebook, Instagram, and any existing website or blog. Additionally, you can use the Shopify Lite POS (Point of Sale) app to accept payments in-person through a mobile device. However, you do not get a fully functional online store with this plan.

Key Features:

  • Sell on Facebook and Instagram
  • Integrate with existing websites or blogs
  • Shopify POS Lite for in-person sales
  • Unlimited products

Basic Shopify

Basic Shopify is a popular choice for businesses that are starting up or already have a small online store. It costs $29 per month and offers most of the features required to set up and run a successful online store. This plan includes a fully functional online store, a blog, and a free SSL security certificate. Along with essential features, Basic Shopify also offers 24/7 support and a limited number of staff accounts, which comes in handy if you have a small team to manage your store.

Key Features:

  • Fully functional online store
  • Free SSL certificate
  • Blogging platform
  • 24/7 support
  • 2 staff accounts


The Shopify Plan, priced at $79 per month, is an excellent choice for growing businesses that need more advanced features. In addition to everything offered in the Basic plan, this plan includes more staff accounts and a lower transaction fee. It also offers advanced features like gift cards, professional reports, and better shipping discounts.

Key Features:

  • 5 staff accounts
  • Gift cards
  • Professional reports
  • Lower transaction fees
  • Improved shipping discounts

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As each business has different needs, this guide aims to help online store owners understand the various Shopify pricing plans to make an informed decision while choosing the correct plan depending on the scale or nature of their operations.

Advanced Shopify Plan

If your business requires even more advanced features and scalability, Advanced Shopify is an ideal choice. Priced at $299 per month, this plan is suitable for established high-volume businesses. Advanced Shopify offers additional features such as advanced report builder, third-party calculated shipping rates, and more staff accounts. Moreover, it provides lower transaction fees compared to other plans.

Key Features:

  • 15 staff accounts
  • Advanced report builder
  • Real-time carrier shipping rates
  • Priority support
  • Even lower transaction fees

Shopify Plus (Enterprise Plan)

Shopify Plus is the ultimate plan for businesses that require a high level of customization, scalability, and support. This plan is specifically designed for enterprise-level brands and high-volume merchants. With custom pricing (starting around $2,000 per month), Shopify Plus provides advanced features such as dedicated launch manager, unlimited staff accounts, personalized support, and much more.

Key Features:

  • Custom pricing and contract
  • Dedicated launch manager
  • Unlimited staff accounts
  • Personalized support
  • Advanced customizations

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Additional Costs to Consider

While comparing Shopify pricing plans, it’s essential to consider other associated costs that may arise while running your online store. Here are some additional expenses that you may encounter:

Transaction Fees

Each plan comes with a different transaction fee percentage. If you’re using Shopify Payments, the fees are lower, whereas, for third-party payment gateways, the fees are higher. It’s crucial to factor in these fees when choosing the optimal Shopify plan for your business.

App Store Add-Ons

Shopify’s app store offers powerful additions to enhance your online store’s functionality. Some of these apps are free, while others require a monthly subscription. Depending on the apps you need, additional costs may be incurred.


Shopify offers a variety of free and paid themes to customize your online store. While free themes come with basic features, premium themes (ranging from $100 to $400 or even higher) provide more advanced features and customizations.

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How to Choose the Right Shopify Plan for Your Online Store

Selecting the right Shopify pricing plan plays a significant role in your online store’s success. Here are some factors to consider while choosing the perfect plan for your business:


Determine a budget by analyzing your business’s current financial position and plan accordingly. Shopify offers a wide range of pricing plans that cater to different budgets, which makes it easier to find the best option for your business.


Identify the essential features necessary for your store and compare them with the features provided by each Shopify plan. The more advanced plans offer additional features and functionalities that help boost store performance, enhance customer experience, and increase sales.

Growth and Scalability

Consider the long-term growth and potential scaling needs of your business. Starting with a more cost-effective plan might be adequate for your initial needs, but as your business grows, upgrading to a more advanced plan will be necessary.

Transaction Fees and Payment Gateways

Each Shopify plan charges different transaction fees and has varying payment gateway options available. Analyze the fees associated with your preferred payment gateway and factor in these costs when choosing the right plan for your store.


By carefully examining your business’s needs and considering various factors, you can choose the most suitable Shopify pricing plan for your online store. Online businesses are constantly evolving, and it’s crucial to make informed decisions as your store grows.

As you navigate the process of selecting your ideal Shopify pricing plan, keep in mind that you can always upgrade or downgrade your plan to accommodate your ever-changing business requirements.

Don’t let choosing a pricing plan hold you back from starting your online store. Consider ordering a pre-built dropshipping store from Ecomprofithub to begin with a stunning and professional-looking Shopify store that is ready to accept orders.

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What are the different Shopify pricing plans?

Shopify offers several pricing plans to meet the varying needs of businesses of all sizes. As of my knowledge cutoff in September 2021, they have the following plans:

Shopify Lite: $9 per month
Basic Shopify: $29 per month
Shopify: $79 per month
Advanced Shopify: $299 per month
Shopify Plus: Pricing varies depending on the needs of the business and typically starts at around $2000 per month.

Each plan has different features and benefits designed to cater to businesses with different needs.

What are the features included in each Shopify pricing plan?

Shopify Lite: With this plan, you can sell on social media and any existing websites or blogs. It also includes access to the Shopify Buy Button.

Basic Shopify: This plan includes all the features of Shopify Lite, plus two staff accounts, an online store, and unlimited products. It also offers 24/7 support, sales channels, manual order creation, discount codes, a free SSL certificate, and abandoned cart recovery.

Shopify: In addition to all the features of the Basic Shopify plan, it offers five staff accounts, gift cards, professional reports, and lower credit card rates.

Advanced Shopify: Includes all the features of the Shopify plan, with up to 15 staff accounts, an advanced report builder, and third-party calculated shipping rates.

Shopify Plus: This is an enterprise solution for large businesses and includes all the features of the Advanced Shopify plan, with additional features tailored to high-grossing businesses with large volumes of sales.

How much does it cost to use Shopify?

The cost of using Shopify varies based on the pricing plan you choose. As of September 2021, the pricing is as follows:

Shopify Lite: $9 per month
Basic Shopify: $29 per month
Shopify: $79 per month
Advanced Shopify: $299 per month
Shopify Plus: Starts around $2000 per month

There might also be additional costs for third-party apps, themes, and payment processing fees.

What are the benefits of using Shopify?

Shopify offers many benefits for businesses, including:

A user-friendly interface that makes it easy to set up and manage your online store.
A wide range of themes and customization options to fit your brand.
The ability to sell on multiple channels including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops.
Access to a large app marketplace to extend the functionality of your store.
Integrated payment processing with Shopify Payments, or the ability to use a third-party provider.
24/7 customer support.
SEO features to help your store rank better in search engine results.

How do I choose the right Shopify pricing plan for my business?

Choosing the right Shopify pricing plan depends on various factors, including your budget, business size, sales volume, and specific needs. Here are some tips to help you make the right choice:

Understand your needs: Assess what you need in terms of store features, support, and integrations.
Consider your budget: Look at what you can afford to spend on a monthly basis while maintaining a profitable business.
Evaluate your sales volume: If you have a high sales volume, a more advanced plan with lower transaction fees might be more cost-effective.
Consider future growth: If you expect your business to grow significantly in the near future, consider a plan that will scale with you.
Use the free trial: Shopify offers a 14-day free trial that lets you test out the platform’s features before committing to a plan.
Consult with a Shopify expert: If you’re unsure, consider reaching out to a Shopify expert or consultant for personalized advice.

Remember, you can always upgrade or downgrade your plan as your business needs change.

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